Pretty simple! The quality of Mumbrella posts is really declining. If you dont like it, unsubscribe. Doesnt take me too long to go through these. Email marketing was never fabulous nor glamorous nor effective. At least brands have the opportunity to measure the effectiveness of campaigns through Daily Deal offers, plus they dont pay anything upfront. Overall this is a poor post and just confirms the decreasing quality of Mumbrella. As the author is a Director of a Digital Agency, I recommend embracing Daily Deals as part of their marketing mix and stop whinging….
You are of course entitled to your view. From the same IP address.
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Glad to hear that you get Groupon and Living Social and are happy with those, but as I also notice that the five times somebody has posted on Mumbrella from that IP address, it has been on the topic of group buying on each occasion. Got any affiliations that might be relevant to declare? Overall this is a poor comment and just confirms the decreasing quality of Sheree. I recommend they stop whinging…. I know what Daniel means though, these guys are the online equivalent of those shouty ads on 7, 9 and Good post Daniel, although I think you have missed the glaringly obvious in your pointers e.
As a bald male the last thing I want offered to me in my inbox each day is spa treatment, Keratin hair treatment whatever the fcuk that is and my nails polished. Sheree is right. Life is much better. If only I could have the same control over the junk mail in my letter box. Less is more. Email marketing is one of many multi channel ways of engaging eyeballs.
Some companies do it very well Aquabumps, as an example Some very poorly indeed GoDaddy as an example. The key is to give the subscribers what they signed up to receive. If you change it, or weken it, or overdo it, you can kiss goodbye your engagement, open rate and credibility. I am stating the obvious here, however so many people seem tot hink that email is the be all and end all.
However, having a Digital Agency comment Group Buying and expecting a quality review is foolish, which is why I find the quality of Mumbrella declining. Thanks for all the comments and feedback. Michael, cheers for pointing out my poor maths skills. I get that sensational titles and hot topics make for an uplift in readers but come on.
I dont go to Mumbrella for mixed up, poorly constructed and factually wrong editorial. As someone who has been in email for 12 years I have seen the ebb and flow of usage like the group buying sites many times. Just like the proliferation of promo and competition based marketing in online around this too will settle down — based on the results. The fact that email uses such strong metrics means the companies using it will adapt or die out as well. And as others have stated, consumers can use their unsub or report spam buttons to express their views.
Our Spam Act works very well in this regard. As an ardent online shopper and marketing professional, I have to agree that only a short time in to receiving online deals such as Groupon has made me lethargic for all email marketing. Such a shame, as I used to get excited. There are just too many offers and they are just not that unique. Looking at the IP address of someone who legitimately calls an author up on a poorly written article and comparing it with the IP address of someone else who also calls them up on a poorly written article, does not make the article any less poorly written.
Nor do you actually address the points that were raised. That I work for Groupon? I have no qualms admitting that. If the issue is, quite literally, the fact that people are receiving too many emails a day, the solution, quite simply, is to unsubscribe from the deal sites they have no interest in. Or are you also conceding that this was you too? Nice article Daniel.
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However, I want to clarify some of the comments here about spam. Emails need to be targeted better with more relevant and customised content. Optimising your emails for mobile readership is also key. Your readers will appreciate it. Well-written post and puts into words my exact sentiments of late. My inbox too seems to be constantly full of various daily deal offers however I accept that I did sign up to receive these. I also accept that doing so was a big mistake!
Perhaps you need to look at the comments again more closely? Perhaps the headline was the suggestion of the writer, however as the editor, looking at the rest of the article, it should become apparent that the headline is misleading. But somebody from the same IP adress as you did say that. Sheree — you got caught out! AND… nearly everyone here says they have stopped getting the emails because there was too many. How the hell do you only get four in the morning? I got four in morning, four in mid morning, four at lunch time,… etc etc… so i switched them all off… yours, and the others.
To the naysayers, you may have missed that this piece addresses two matters. How to keep your email marketing on track and the fatigue at the consumer end caused by the more poorly curated group buying voucher schemes. Being an industry dinosaur, it reminds me of the early days of permission marketing, coupons and the birth of DM. As a marketing professional working with Social Media I — unsurprisingly — agree that this area is useful for sourcing opinion for refining offerings in a targeted environment.
It is also a growing point of engagement, with users citing interaction with brands online as driven by interest in competitions and exclusive discounts from the businesses they traditionally support. In monitoring social feeds I see that many of the early adopters of group buying deals are now frustrated and feel let down, sometimes cheated.
Disengagement of voucher schemes is an emerging trend amongst social media users. Sometimes their disenchantment is a consequence of not being able to redeem vouchers or discovering businesses falsely inflating prices for coupon holders. The sentiment is that the offers are hollow, or that they have been scammed with no recourse. A number of Australian crowd sourced review aggregators in particular are reflecting this disatisfaction. Unfortunately for some Loyalty Marketers this is spilling over into consumers removing themselves from brand eDM databases or using Facebook as their leading source of interaction instead.
Consumers increasingly have scope to remove any advertising and marketing approaches from their lives. To my mind this is an opportunity, a reason to improve branded communications based on customer feedback and behavioural trends. I completely agree with Daniel who wrote a very good article I thought on Group On. They are truly making email marketing a nuisance. Look at your email Open Rate. So, what I would do if I were you is send them a simple mail that asks if they d like to keep receiving Group On offers or you will proactively take them off the mailing list.
That is an initiative I think a lot of people will appreciate. I had three group on this morning. Not sure why though. One was for a different state and the other two were for food, leisure etc. I auTomatically delete based on the title but if too scared to unsubscribe incase I miss out. I open one maybe one a fortnight of the subject grabs me. Just saying. Sheree, when commenting online on matters that impact on your own organisation it is honest and ethical to clarify your affiliation. I do like receiving emails from Groupon yes I know that sounds like an ad, but I am proud of the company I work for , LivingSocial and other organisations.
Remember that when you comment online on topics related to your company you can be more emotional about it because it is important to you. However deal-a-day companies that solely act as a go-between and add nothing to the consumer process have no inherent value outside of database size — voluntarily reducing their database size directly equates to voluntarily reducing the value of their company. Thank you for telling me how to comment on articles and even going so far as to re-write my comment altogether in two different examples.
I would understand the need to preclude with my background if I were deliberately targeting the author, using slanderous language, deliberately provoking without contributing to debate, or even using my insider knowledge to refute these points. This was not the case. Thanks to the unprofessional conclusion of the editor in subsequent comments, people soon began to associate my comment with the second commenter, which is highly false and misleading much like the article itself, so it would seem apt.
I was then deliberately accused of posting under a different name. Again, professionalism epitomised! The editor would have been better off simply addressing the points raised by the people who disagreed with the author, rather than relying on cheap and juvenile tactics. So having seen it quickly descend into juvenile and rookie error territory, I decided to elaborate on my opinion and further highlight flaws to the article. I have no obligation whatsoever to do this, simply because the article has falsely or deliberately? In every burgeoning field, there are professionals who lament the invasion of those who see the medium as a pump and dump strategy to get rich.
I think Daniel sums up the opinion of incumbent industry professionals nicely. The difference being that Daniel likely speaks from the mind of someone who wants to keep working in a sustainable, relevant industry for a good while longer. This is obviously at odds with the scorched earth policy endemic to the group buying money scrum. This is entertaining — and has all the makings of a social media case on how not to respond to media critique.
Way to bring so much negativity to the Groupon brand. Oh Sheree, thank you. No worries that you disagree with me, however I suggest you take a deep breath, step back and look at the comment thread impartially. You have been put on the defensive and discredited — due to your own actions, and your actions alone. Your initial comment had valid points, however its impact was reduced by your lack of clarification on your affiliation — something which I think editors and journalists have every right to highlight, as they do in other channels where there are hidden vested interests.
When you recommended, you were defensive, yet aggressive, not understanding the significance of the concerns. I totally accept that your heart in in the right place, and you had good intentions. However while we judge ourselves by our intentions, we judge others by their actions. I agree with this article totally.
I ended up on the Groupon sub list basically trying to get some more information on something some-one had sent me a link to. Fine, and I hit the un-subscribe link on the first one I got. Cool, but then I had to do it on the next one and the next one…. The only thing that stopped it was a very very rude email sent in response to yet another Groupon ad…. Littlewing: Oh, I totally agree. I think however, relevancy is the thing to keep in mind. However, this is rarely ever the case with high-frequency mail outs.
These recipients need to be isolated and treated differently. This is always going to be a problem with these types of communications and more effort needs take place to implement better targeting and content creation.
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The email draft he recommended works and would have solved the issue in a day. Like many readers i have to admit i found the banter between you and the Sheree from groupon to be rather entertaining although it has to be said that as the debate continued it became increasingly clear that you were in the wrong on this one — at least in my ever-so humble opinion. And for the record i can happily state i have zero connection with any group buying sites — i do work in the media industry however as im sure most of your readers would but as these comments have nothing to do with my role there so i dont see any reason to be any more specific — i hope thats ok with you.
The mumbrella site currently supports the ability for readers to comment without sign-in or identity verification. This is a choice you have made most likely due to your desire to minimise any barriers to entering these conversations and thus ensuring a fluid and free channel for opinion. Lacking any other evidence i think it only fair to take Sheree at face value and accept her assertion that the other comments questioning the quality of mumbrella were made by someone else.
Of course this person almost certainly also works for groupon but thats beside the point — if you want a conversation where people are unable to comment anonymously — then do something about it — you cant have it both ways. To be honest i also think that its somewhat improper to even publicly disclose which comments on a site like this do share an IP address but thats probably opening a can of worms. In any event — there are situations when a person should as best practice disclose their commercial background — in particular when there is a clear conflict of interest or statement of supposed fact that leave the intention of these comments open to attack — in this case though it seems to have been a simple and rather logical opinion regarding a persons choice to unsubscribe from a service they no longer see value in.
To stubbornly defend your stance on this — and to even further rub salt through more twitter feeds seems to somewhat juvenile. I take your point entirely. The point where we step in regarding IP addresses is where to not do so would tend to lead to our audience being misled. There is no risk of anyone on this site fooling us into thinking they are a consumer.
This is an industry site, so we know that many of the comments on here need to be taken with a grain of salt or sometimes a bucket because industry commentary is rarely done objectively. In my experience dodgy comments on a website usually get sorted out by the community themselves without any need for big brother to step in. The issue of email targeting and relevance can be solved by aggregation services, the best example being Yipit.
A number of Australian startups are tackling this space right now I am co-founder of one of these — DealFetch. In the end the consumer has the choice; they can unsubscribe from any or all of these services if they wish. Have you ever actually READ the emails?
Or at least smirk-worthy. Kind of like a Simpsons plot, they usually start off about something completely different before taking a and introducing the product. Whereas email or not, group buying is the biggest scam online just after Nigerian emails. All Australian email marketing lists are opt-in. There's so many fun activities in New South wales, and we've got some of the best. From family activities or if you're just looking for something to do over the weekend, there's nothing stopping you from enjoying all the best places to go in the city, the suburbs and beyond.
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